Magic: The Gathering x Adventure Time

Dylan Escobar

Mace Klein

Nicholas Patterson

Robert Robinson

Sophia Tello

Context

This branding project was an experimental exercise in collaborative branding featuring two well known brands. We wanted each brand to have its own impact on the project to achieve a harmonious balance between both brands.

What is Magic: The Gathering?

Magic: The Gathering (MTG) is a strategy card game where two or more players act as powerful wizards called Planeswalkers or Commanders. Each player uses a deck of cards filled with creatures, spells, and lands to try to reduce their opponent’s life total from 20-40 to 0.

There are over 27,000 unique Magic the Gathering cards which can be acquired from buying booster packs (Obtaining about 15 cards each) which are used to construct a deck, consisting of 60-100 cards.

What is Adventure Time?

Adventure Time is a fantastical cartoon series set in the colorful, surreal, and post-apocalyptic Land of Ooo. It follows Finn, a brave human boy, and his best friend Jake, a magical talking dog who can stretch, and shapeshift. Together, they go on quests, battle eldritch creatures, help quirky kingdoms, and learn about themselves along the way.

Research and Data

Character Data

We utilized Google Forms to collect data on what other characters people would like to see in this collaboration.

Key Characters

Adventure Time is well known for its unique and fun characters, this collaboration will feature iconic characters as well as multiple fan voted inclusions.

Cards

LAND CARDS


Cards that you place during the beginning of your turn to collect Mana/energy.

COMMANDER CARDS


Commanders are the “leader” card of your deck, they cant die and can be summoned at any turn, you will base your deck around the Commander abilities and powers!

CREATURE CARDS


These are the cards you use to attack your opponent which can summoned using Land cards.

NON-CREATURE CARDS


Other cards that can be played to boost your own deck or to de-buff another persons deck.

LAND CARDS


Cards that you place during the beginning of your turn to collect Mana/energy.

COMMANDER CARDS


Commanders are the “leader” card of your deck, they cant die and can be summoned at any turn, you will base your deck around the Commander abilities and powers!

CREATURE CARDS


These are the cards you use to attack your opponent which can summoned using Land cards.

NON-CREATURE CARDS


Other cards that can be played to boost your own deck or to de-buff another persons deck.

Speaking of Cards

Cards are the back-bone of Magic! Our collab introduces a whole new set to use in Magic the Gathering.

Card Packs

Cards in Magic are released in sets, and sold in packs or boxes. These packs and boxes will contain a set number of cards for the player to collect and use.

Advertising

Social Media

A key part of most lives, social media expands our reach to even more people! New and existing fans of both series can explore and discover this collab!

Physical Spaces

A key part of most lives, social media expands our reach to even more people! New and existing fans of both series can explore and discover this collab!

Smooth Scroll
This will hide itself!